Wednesday, March 13, 2013

Jacob's Diet Coke Designs

Polka dots and bows for coke! I love this news - Fashion designer Marc Jacobs has created three can designs for Diet Coke, one to celebrate each decade since the drink was launched 30 years ago. Keep posted since all three designs will be available on cans and counter bottles nationwide from February 25, and all will feature an exclusive code for the chance to win a Marc Jacobs tote.

I Heart ‘80s’ embodies the rise of the empowered woman in all her glory, while ‘I Heart ‘90s’ when extravagant attitude of the era where fashion, music and art collided in a glamorous exploration of strong femininity and daring attitude, and ‘I Heart ‘00s’ is a playful and lighthearted illustration of the sporty-cool decade, embodying humour, sexiness and energy. Totally in love with the "80's one!

“I feel very privileged to be the new creative director of Diet Coke and put my stamp on the 30th Anniversary campaign,” says Jacobs, “Diet Coke is an icon… and I love an icon.” Super cool, not to say awesome hilarious video they did to celebrate Coke's anniversary! I mean how much do you love these and want to buy one?! 

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