Sunday, February 19, 2012
Friday, February 17, 2012
I would have written this article sooner, but I was busy on Pinterest. If you are still among the uninitiated, the social platform for collecting, sharing, and commenting on of photos of personal passions is uniquely engaging, absorbing, and addictive.
The human instinct to collect things--be it baseball cards, miniature spoons, or teacups--is as old as stuff itself. But it took Pinterest to perfect this process online. So no wonder it’s having a moment: comScore found that Pinterest just hit 11.7 million unique monthly U.S. visitors, who spend an average of 98 minutes a month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook. It’s also driving more referral traffic than Google+, YouTube, Reddit, and LinkedIn--combined, according to Shareaholic.
But why would Pinterest, which has been around since 2008, be attracting such swarms of devotees now? Fast Company turned to the experts to uncover the psychology behind Pinterest’s winning formula, and why it’s resonating with thousands of new users.
Finding Your Happy Place and Sharing Your Ideal Self
Dr. Christopher Long, a professor at Ouachita Baptist University teaching a course in consumer psychology this semester, says some of his students expressed concern over an assignment to use Pinterest to pin their own examples of content relevant to each chapter in the textbook. “They were trying to wean themselves because they were concerned with how much time that had spent on the site last fall. One even said her New Year’s resolution was to cut down on Pinterest,” Long says.
Tuesday, February 14, 2012
Wednesday, February 8, 2012
Tuesday, February 7, 2012
Wednesday, February 1, 2012
Are you creative? Try this simple test...
The well-known known illusion above can be seen in two ways: as both a duck and a rabbit. Which do you see first? And if you see one, can you also see the other?
Most people see the duck first and can flip between the two representations, but the question is: how easy is it for you to flip between them? Does it require real mental strain, or can you do it at will?
Wiseman et al. (2011) had a hunch that the ability to flip between representations is related to creativity.