I had to share this amazing article from The Guardian. Luxury retailers leading the way with in-store technology, the sector is embracing the use of digital products to enhance the customer experience. It is being utilized more and more in all lux retailers around the world. Becoming an awareness tool being introduced in some aspirational brands as well. Regardless of the brand, is a need our society is asking for, a way to scape the busy life and the personal bubble of social media. It has become a way for shoppers to unplug themselves from the craziness, find a resting place - without feeling they are missing out.
Photograph: Burberry London's famous shopping streets have become a hub for retailers that are transforming the way they engage with consumers, and these stores are some of the most cutting-edge in the world.