Ikea's new ad campaign is an interactive flash-based dance scene, where all the movements are controlled by sound. Four different rooms are featured, all full of storage solutions and creative organizing systems. It is an incredible way of creating a sense of belonging and detail observation while the viewer plays with the key boards or uploads its own songs for the characters to robotically move. As well as an effective illustration of the product function through fun interactions on absurd styling scenes!
Gracias Bitsi ;)