Wednesday, February 9, 2011

Why Too Much Choice is Bad for Us

Barry Schwartz -

Too many choices cause:

1. Paralysis rather than liberation - people prefer to make no decision rather than make a complicated choice.
2. Less satisfaction with decisions as people have greater reason to regret the decisions they have made.
3. Unrealistic expectations.
4. Self-blame - when experiences are not perfect, people blame themselves.

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