Monday, November 28, 2011
Sunday, November 27, 2011
Wednesday, November 23, 2011
Tuesday, November 22, 2011
The Self-Handicapping Effect
Self-handicapping is the process by which people avoid effort in the hopes of keeping potential failure from hurting self-esteem. It was first theorized by Edward E. Jones and Steven Berglas, according to whom self-handicaps are obstacles created, or claimed, by the individual in anticipation of failing performance.
Monday, November 21, 2011
A map of the Brain
How can we begin to understand the way the brain works? The same way we begin to understand a city: by making a map. In this visually stunning talk, Allan Jones shows how his team is mapping which genes are turned on in each tiny region, and how it all connects up.
Monday, November 14, 2011
Saturday, November 12, 2011
Friday, November 11, 2011
If you want it, make it happen!
Check this out and follow!!!
Baja 1000 | Off Road Adventure
My brother had been given the opportunity to join a racing team as a chase crew member for the legendary Baja 1000 race, this is very close to "a dream come true" for him, thus he hopes to capture and share his experience of this adventure via this blog !
Monday, November 7, 2011
Brand Thinking
Debbie Millman’s new book Brand Thinking and Other Noble Pursuits is an engaging collection of dialogues between Debbie and different leaders in the field.
“Branding is an experience, and advertising is a temptation.”
— BRUCE DUCKWORTH
“What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to accept that there are a lot of things you just cannot quantify.”
— WALLY OLINS
“Brands exist in the minds of the people who interact with them.”
— BRIAN COLLINS
Friday, November 4, 2011
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