Debbie Millman’s new book Brand Thinking and Other Noble Pursuits is an engaging collection of dialogues between Debbie and different leaders in the field.
“Branding is an experience, and advertising is a temptation.”
— BRUCE DUCKWORTH
“What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to accept that there are a lot of things you just cannot quantify.”
— WALLY OLINS
“Brands exist in the minds of the people who interact with them.”
— BRIAN COLLINS
No comments:
Post a Comment