These shoes that Vans custom made for Robert Verdi, modeled after his personal collection of Hermés scarves. Vans + Hermés + Robert Verdi?! I vote for a collaboration!
Tuesday, May 31, 2011
The Creative Power of Thinking Outside Yourself
New research suggests we generate more creative ideas for other people than for ourselves.
The hackneyed expression "thinking outside the box" is thought to come from the puzzle below. The idea is to try and join up all the dots using four straight lines or fewer without taking your pen off the paper or tracing over the same line twice.
The 'box' that the expression refers to is the implicit one formed in your mind by the dots. To get the solution you have to ignore this implicit box: you have to, as it were, think outside it. (If you're stuck in the box, google the 'nine dots' puzzle for the solution.)
Siren Collectio
Mara Hoffman brings the look of the jungle to you with this spectacular underwire bandeau bikini.
Friday, May 27, 2011
Tea!
Creative tea infuser designed by Jung-Joo Kwon and Sung-Mun Yoon. Tea diver was inspired by the shape of a traditional Korean diving suit.
Monday, May 23, 2011
Saturday, May 21, 2011
Thursday, May 19, 2011
Wednesday, May 18, 2011
For Thea!
Hello Thea, remember what your fiend said about brands?! I just want to tell you a quick and simple story that you might be able to pass it on to him, make him see the world a bit different...
Brands are what we make out of them, a trend a fab or just simply a product. We all ascribe greater value to things we perceived - rationally or not- to be in some way or another special. Lets say today is your birthay, and as a kind gesture I gift you a beautifull wrapped box. While you undo the paper, you remove a small grey rock. Dull, average, ugly the sort of rock you might see lying on the side of a road.
Your thinking - "Thanks a lot"
But, what if I proceed and tell you that this isn't just a any rock, your holding, but one-of-a-kind rock, a historical symbol from the Berlin Wall. A fragment of it that was smuggled out of country days after the wall's destruction in 1989. You now have in your possession a talisman symbolizing the end of the cold war.
You say - "Thanks a lot", this time truly meaning it.
After a moment goes by, I tell you then that I was just kidding and that the rock does not come from the Berlin Wall. That it is even more exceptional than that.
The rock that you have in your hand is an authentic moon rock, a chunk of the roughly six ounces of lunar detritus that Neil Armstrong and his fellow astronauts brought back home with them during their 1969 Apollo 11 mission. A moon rock is a pretty special present, pretty exquisite.
Your shocked, genuinely overcome.
The fact of the matter is that I found the rock by the side of the road, put it in my pocket and threw it in a box. Apart from being a miracle of geology and tectonic plates and all that, it's just a rock.
But once I stamped it with certain properties-historical significance, geological rarity, whatever it is- it became so much more. In other words, when we brand things, our brains perceive them as more special and valuable than they actually are. This is why the art of branding does make a difference, the product fulfills our needs and wants, but it is the branding that makes us appeal to it, or chose over one or the other:)
Monday, May 16, 2011
Sunday, May 15, 2011
Unusual Thinking Styles Increase Creativity
Sorry all i've been absent, it was the duties of life! i'm just so glad i'm back to sharing:) enjoy some sunday reading!
Psychological research reveals how rational versus intuitive thinking can inspire new ideas.
The idea of creativity is wonderful: that a spark of inspiration can eventually bring something new and useful into the world, perhaps even something beautiful. Something, as it were, from nothing.
That spark may only be the start of a journey towards the finished article or idea, but it is still a wonderful moment. Without the initial spark there will be no journey. It's no exaggeration to say that our ability to be creative sits at the heart of our achievements as a species.
Do incentives work?
So, how do you encourage creativity in yourself and in others? I discuss this question of how to be creative in my recent ebook on creativity. There I describe six principles, based on psychological research, that can be used to understand and increase creativity.
Monday, May 9, 2011
Thursday, May 5, 2011
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