Brand love affairs

Our attachment to brands is primarily an emotional one. I have often discussed the two forms of knowledge we have about brands, the factual, declarative knowledge and the emotional meta-knowledge – well, do not underestimate the emotional power of brands. It probably represents our most powerful attachment.

Psychologists often talk about the ‘halo effect’ – the way we make decisions in the first few seconds of contact. If we make a positive decision we spend the future looking for reasons to justify that decision, or if our first impression is negative we concentrate on finding faults and ignoring any plus points. Anyone who has chosen a car has almost certainly gone through this. It is love at first sight in the showroom, but if asked about the key factors influencing choice, we quote the excellent fuel economy, load carrying capacity and safety features.

Fairy Dust Necklace

I've been desperately look for this necklace. If anyone knows where, donde, how, como, cuando, when!!! Please let me know!!!! It would honestly truly make me the happiest ever!!!!! Muchsisimas gracias!

How to transform your hoodie into a computer sleeve

watch the video here :)

Miranda Kerr

Photos of Miranda Kerr Numéro #115 Messe Noir

DIY: Friendship Necklace

Whats in your bag?

 

Cloud Keyring Holder

Cloud is a limited edition keyring holder by Duncan Shotton that holds your keys like glorious magnetic lightening. It will be available at designboom mart, stand AG:35A, Stockholm furniture fair in Sweden, from the 8th-12th February. Or, if you’re lucky it might appear sporadically on etsy. (via notcot)I want one soooo badly:)!!!!

Should We Buy Expensive Wine?

By Jonah Lehrer 

A few months ago, the psychologist Richard Wiseman conducted a simple study about wine. He bought a wide variety of bottles at the local supermarket, from a $5 Bordeaux to a $50 champagne, and asked people to say which wine was more expensive. (All of the taste tests were conducted double-blind, with neither the experimenter nor subject aware of the actual price.) The results should upset wine snobs everywhere: The 600 plus participants could only pick the more expensive wine 53 percent of the time, which is basically random chance. (They actually performed below chance when it came to picking red wines. Bordeaux fared the worst, with a significant majority – 61 percent – picking the cheap plonk as the more expensive selection.)

On the one hand, this is slightly distressing news. Most wine consumers assume that there’s a linear relationship between the quality and the price of a wine, which is why we’re willing to splurge on old Burgundy or Napa cabernet or Chianti Classico. If expensive wines really don’t taste better, then the wine industry has no business model. It’s Yellow Tail all the way down.

Hang Tags Design

In class...again:)

Who's Mary?

..find my self asking this question pretty often;)

Good night thought!

i believe sometimes we don't understand nor comprehend the limits of the positive impact we can have in other people. The same goes for the impact others have in us. they might not know, but it makes such an amazing difference! it's those people that it is worth sharing with! this is just a quote that says all these things in a simplistic way. in a heart filling way. loved it!

Dailyhair routine.

lOve. LoVe LovE.

My cubical wall!

Frida Gustavsson: Une Journee particuliere

Just because...im in class...

The Guggenheim Berlin Show - You Are Here

Artist Agathe Snow teams up with Mykita on a pair of "monumental" sunglasses for her Guggenheim Berlin show

Aliens might've constructed Egyptian pyramids, but the bigger question according to artist Agathe Snow is our relationship to such towering structures. She takes up the question in her current show, an homage to monuments at the Guggenheim Berlin dubbed "All Access World." The Corsica-born, NYC-based Snow has already made a name for herself with artfully messy sculptural works and a penchant for interactive art, with this show exploring "a more democratic approach to monument ownership and distribution." Filled with an array of mobile sculptures, large-scale wall collages, video works and more, the exhibit examines the identifying the factors that bind people to places.

Dagmar Rousset

the undeniably fashionable Julia Pound exclaims from her stunning Getrude Street boutique. "The other thing is that Melbourne is known for its love affair with black," she explains, "but Dagmar attempts to buck this trend by suggesting that color really isn't such a bad thing."Indeed one glance inside this boutique-cum-art gallery, and now language school too, makes obvious Pound's obsession with all things bright and beautiful. Stocking an eclectic mix of well-known (Eley Kishmoto) and lesser known (Take Off Your Clothes) labels from across the globe, along with numerous Melbourne-based fashion offerings such as Emma the Shoemaker and Hopeless Lingerie, Dagmar has just the right mix of local chic and international style.

Lara Bingle by Stephen

Week's lesson

Magical Place

This is one of the most beautiful place I have ever seen. It's a small village located on cliffs on the extreme South of Italy, with white houses called Polignano a Mare. And even better, they got some pretty tasty grilled octopus !!! Polignano a Mare beach, Puglia, Italy.

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Lunes Loves Etsy - Beauchamping

Lunes Loves Etsy. Beauchamping, based out of Venice, creates fantastic monochromatic prints with sweet and clever messages - a perfect feel good addition to any art collection.

Shop Announcement that I loooved - "the only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue centerlight pop and everybody goes 'Awww!' ~ Kerouac", quotes the shop. 

Cristian Faur: Crayon Art

Yesterday I had the chance to go and see this amazing art collection from Cristian Faur.

Faur sais "The three-dimensional nature of the crayons, the individual surface images appear to change form as one moves about the gallery space. The images completely disappear when viewed from close up, allowing one to read the horizontally sequenced crayon text and to take in the beautifully colored crayon tips -- all the while being reminded of that first box of crayons!"

Introducing : Matthew Williamson for Macy's Impulse

Famous for his modern take on jet-set glamour. Loved by celebrities, supermodels, and London's fashion elite. Today, Matthew Williamson debuts his exclusive new collection for Impulse at Macy's. And not a minute too soon.

Decide

Taxes Schmaxes

Artist Nava Lubelski made paper sculptures from her tax returns… and rejection letters and other papers. These are detail shots and you can find more on her website. Nava’s thread on canvas pieces are currently on display at Artspace in Raleigh. This reminds me so much of Gaudi artist and amazing work in Barcelona!

via @ Mint

Online Shopping

What people buy online differs substantially from what they buy in-store, according to a recent study by the census bureau. Take a look!

Emotion, Learning, Attention and Perception

iF your live in the design world, you should definitely know a little bit about emotions, learning, attention and perception! enjoy!

If you were forced at gunpoint to choose the part of the brain that plays the most important role in emotion, you might well plump for the amygdala. The amygdala is an almond shaped structure in the medial temporal lobe, roughly in the centre of the brain. While certainly not the only structure involved in emotional processes, it is the most extensively researched. Generally speaking, the amygdala is thought to play a role in mediating cognitive responses to emotional stimuli. Phelps (2006), in an Annual Review of Psychology article, provides an overview of the findings that have emerged.

Emotional Learning

If someone really did point a gun at your head, you'd probably be afraid, even if you are used to that sort of thing happening. But for some people with damage to their amygdala, this might reveal itself in a rather odd disconnect between what their body 'feels' and what they 'know'.

Phelps (2006) describes a patient with this type of amygdala damage who, while being able to conceptually understand immediate physical danger, cannot seem to understand it in what the rest of us might consider the most obvious way: bodily. Responses that can be conditioned physiologically into normal controls, cannot be elicited in this patient. When you point a gun at her head, she is afraid, but she doesn't start sweating like the rest of us would.

P.S

FrancFranc

Yasumichi Morita, of interior design firm Glamorous, created the third Shanghai location for Japanese lifestyle retailer FrancFranc. The two-level store is a hotbed of visual fun, the highlight being a quirky zebra centrepiece along with two stunning cage chandeliers. 

Shirtless Collars

Eleven Objects is an accessory company that decided to create a more interesting accessory to finish off your look, with the collars collection as the result.

These shirtless lapels were created to combat traditional accessories such as necklaces and bracelets. The Eleven Objects collar collection is something the fashion world has yet to see. Composed of silk and taffeta fabrics, these shirtless collars are topped off with Swarovski crystals and gold and silver studs.